4 Sales Outreach Hacks That Will Help You Stand Out
When everyone is using the same tactics, how do you create outreach that outshines the competition? Turns out you’ll need to use both old and new tactics to make your message stand out.
1. Optimize Your LinkedIn Page and Add Your Prospects
LinkedIn is a great way to connect with your prospects, especially if you deal in professional products or services.
Before you start adding prospects, make sure that your LinkedIn page is optimized for sales. We’re talking about prospects you have little or no connection to prior, so it’s important that they can easily understand who your are, what you do, and what you have to offer. It’s worth the effort.
Once you’re in your prospect’s network, you can contact them directly on LinkedIn, and gain name recognition when contacting the prospect through other channels like email or over the phone.
2. Co-Outreach With Other Businesses in the Industry.
Co-outreach can be an excellent way to grow your list of prospects, as long as you can find a willing, engaged partner.
What is co-outreach? It’s Lincoln Murphy’s simple tactic for getting intros to qualified leads via partnerships.
The basic idea is to look for businesses that target similar customers as you do, but don’t compete with you directly. Once you establish a relationship with your co-outreach partner, both sides will look through their customer rosters for good referral fits, and intro these customers to the other partner.
Trust is important, here, because you’re leveraging the customer’s trust in your business to offer a qualified recommendation of another business, just like your co-outreach partner. If you can find a good partner, this is a mutually beneficial way to add new prospects.
3. Send a Letter. On Paper. Through the Mail.
Yes, sending a real, physical letter is old-fashioned by today’s standards. That’s part of what makes it such an effective tactic.
Composing a letter, addressing it, and dropping it in a mailbox takes time. It shows the prospect that you thought about them long enough to make the effort, and makes a much stronger impression than a quick email.
Besides, your prospects receive far more messages in their email inbox than in their regular mailbox. You stand out simply by contacting them through a channel that the competition neglects. There’s nothing wrong with being a little old-fashioned, especially when doing so gives you an edge over your competitors.
4. Use Crystal to Write an Email Your Prospects Will Love
Personalization is a huge part of connecting with your prospects through email, but remembering personal details about each prospect you contact is a tall task.