Putting CRM Into Your Business Telephony System


When building competitive new CRM technologies like Ringio’s visual interface into business phone systems, enterprise managers have various options. These kinds of versatile resources can be built into many different kinds of phone systems, some of which are completely modernized and “remade” for audiovisuals in a digital age. Other systems may utilize older existing equipment, or be put together in other ways. Part of the appeal of modern business calling tools is that they can be integrated into so many types of unique telephony systems, so that buyers can work with a budget and with existing assets already they have.

VoIP Phone Systems

One common kind of phone system that supports the best visual CRM tools and other business intelligence platforms is a dedicated Voice Over IP or VoIP phone setup. VoIP phones look a lot like a “regular” phone, but along with the standard keypad and receiver, many of these models have small display screens built into the hardware design. This allows each phone to show users a range of digital data while fitting neatly on a desk. Using VoIP means that rather than traveling over traditional telephone landlines, which are less and less used in many places, signals go out over Internet Protocol or IP connections. This is a popular technique for a cheap and effective multi-line private exchange or PBX phone system.

The ATA or Analog Telephony Adapter

Another option that business leaders have is to go with an ATA approach. The Analog Telephony Adapter can be used to link up old “analog” style phones to a VoIP network. This is very interesting to many businesses for a few reasons: the “hybrid” possibilities mean that new VoIP phones can be purchased, but that other network endpoints may not need a VoIP phone if an existing phone will do. Using an ATA to link analog phones to a local area network can help keep costs down in modernizing telephony systems.

IP Gateways

Business leaders can also use TCP/IP tools like IP gateways to connect parts of a network. All of these flexible types of systems can help a business to use its assets and its budget for upgrades to put together a precise system. Ringio’s products can run over any combination of these high-tech telephony and data/voice tools.

For more on all that these resources offer, and how they can help bring a balance of access, security and capability to your company, take a look at all the info and ask Ringio any questions about customizing CRM and other elements to your business needs.

Justin Stoltzfus is a freelance writer covering technology and business solutions at Techopedia and Business Finance Store, as well as Ringio’s blog, focusing on emerging trends in IT services.

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