How to sell to Gen Z?
TL; DR: you don’t. The moment you push the try-hard button, Gen Z’s like, “Adios, amigos!” Here we’ll try to understand this generation better: what motivates, inspires, […]
How to Sell to the Baby Boomer B2B Decision-Maker
The Baby Boomer generation is iconic in the United States for cultural reasons, but it’s also a very important sales demographic. Members of the boomer generation were born […]
How to Sell to the Generation X B2B Decision Maker
Generation X. That’s the type of name you’d normally give to something you can’t define, but we’ve got a few decades of historical information to work from in […]
How to Sell to the Millennial B2B Decision Maker
What’s a millennial, anyway? The term is thrown around often these days, especially when someone young and famous does something regrettable. Think Miley Cyrus at an awards show, […]
